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Home / Northern Advocate / Business

Rivals get snappy over crocodile logo

Northern Advocate
19 Jul, 2016 11:43 PM2 mins to read

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An ongoing tussle between Lacoste and Crocodile International.

An ongoing tussle between Lacoste and Crocodile International.

A battle between two fashion labels over which one can lay claim to a crocodile trademark in New Zealand is heading to the Supreme Court.

The move is the latest in an ongoing tussle between Crocodile International and Lacoste.

Both clothing companies use a logo with a picture of a crocodile and have argued around the globe about who gets to lay claim to it in various countries.

The two companies have battled for decades here and abroad, with occasional truces.

In 2008, Crocodile International said Lacoste had not genuinely used that trademark and wanted it revoked, which New Zealand's assistant commissioner of trademarks agreed to do.

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Lacoste appealed this and was successful in the High Court, where Justice David Collins overturned the assistant commissioner of trademarks' decision.

A battle between two fashion labels over which one can lay claim to a crocodile trademark in New Zealand is heading to the Supreme Court.

The move is the latest in an ongoing tussle between Crocodile International and Lacoste.

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Advertise with NZME.

Both clothing companies use a logo with a picture of a crocodile and have argued around the globe about who gets to lay claim to it in various countries.

The two companies have battled for decades here and abroad, with occasional truces.

In 2008, Crocodile International said Lacoste had not genuinely used that trademark and wanted it revoked, which New Zealand's assistant commissioner of trademarks agreed to do.

Lacoste appealed this and was successful in the High Court, where Justice David Collins overturned the assistant commissioner of trademarks' decision.

- NZME

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    Share this article

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