The Government has decided the state and potential of Northland's economic health needs some decent investigation.
Yesterday the Ministries of Economic Development, Business, Innovation and Employment and Primary Industries announced a Taitokerau Northland Growth Study to evaluate the region's potential investment, employment and income.
Regional economic unit Northland Inc chief executive David Wilson said the organisation welcomed the study, "but don't bother coming and doing studies if [Northland] can't get some action out of the back of it".
He said the study, paid for by the ministries, would draw on "local intelligence" for local outcomes, but would mine the resources of private and public, central and local government sectors.
After its completion Northland Inc would help develop a 10-year action plan called Northland 2025 that would be overseen, reviewed and paid for in line with the organisation's core business.