Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Northern Advocate / Business

Make decisions based on analysis not emotion

Liz Koh
NZME. regionals·
27 Jan, 2017 02:21 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

The world is full of uncertainties. How will Brexit play out? What effect will Trump's outlandish statements and policies have on the global economy?

Where is the New Zealand dollar heading? Will interest rates keep rising?

In amongst all these uncertainties and more there is a large bunch of people wondering if their retirement funds are in jeopardy and whether they will be stuck in the workforce for much longer than planned.

The reality is; there is no such thing as certainty (other than with regard to death and taxes); there are only degrees of uncertainty.

So when it comes to making good financial decisions, a key skill is learning how to manage uncertainty.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

There are natural instincts that come into play. Some people react to increased uncertainty by becoming highly cautious, some aren't bothered at all, and some see uncertainty as an opportunity to make gains by taking risks.

How you respond to uncertainty will have a significant impact on your financial outcomes.

The coming year is shaping up to be a very uncertain one.

Advertisement
Advertise with NZME.

The key to being a successful investor is to learn to overcome emotions and make sound investment decisions based on objective analysis.

An objective approach starts with determining your goals and the time frame for achieving them.

If you have long term investment goals, don't get distracted by short term changes in the market.

Review your attitude towards risk and ensure your investment strategy is a good fit.

Find the right balance between risk and return so you can achieve your goals while taking an acceptable level of risk.

Confident investors have a long term plan that they stick to.

- Liz Koh is an authorised financial adviser. The advice given here is general and does not constitute specific advice to any person. A disclosure statement can be obtained free of charge by calling 0800 273 847. For free e-books, go to moneymax.co.nz and moneymaxcoach.com.

Save
    Share this article

Latest from Business

Premium
Northern Advocate

Naut shows off new electric propulsion system for boats, clocks up offshore sales

30 Sep 03:00 AM
Premium
Northern Advocate

'They've saved the day for us': Regional media firm, 20 jobs rescued by local identity

12 Sep 09:55 AM
Northern Advocate

Green light for two new solar-to-hydrogen farms in Northland

02 Sep 01:00 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Naut shows off new electric propulsion system for boats, clocks up offshore sales
Northern Advocate

Naut shows off new electric propulsion system for boats, clocks up offshore sales

A Whangārei-based start-up hits the Waitematā.

30 Sep 03:00 AM
Premium
Premium
'They've saved the day for us': Regional media firm, 20 jobs rescued by local identity
Northern Advocate

'They've saved the day for us': Regional media firm, 20 jobs rescued by local identity

12 Sep 09:55 AM
Green light for two new solar-to-hydrogen farms in Northland
Northern Advocate

Green light for two new solar-to-hydrogen farms in Northland

02 Sep 01:00 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP