Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Northern Advocate / Business

Liz Koh: Spread your risk and ignore the headlines

Liz Koh
NZME. regionals·
6 Sep, 2015 08:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
A diverse portfolio is best.

A diverse portfolio is best.

There is nothing like a sudden drop in the sharemarket to send investors into a panic. It is easy at the time of investing to be full of confidence and to see yourself as someone willing to take risk in exchange for the potential of a higher return. But when volatility strikes confidence can quickly be eroded.

Volatility quickly sorts out those investors who truly understand their tolerance and capacity for risk and those who don't. The principal risk-management tool for sharemarket investors is diversification. For small investors, that can be achieved through investing in a fund.

Investors who ignore the principle of diversification are in effect speculators rather than investors, believing they can pick winners and taking on higher risks for the chance of higher returns.

A diversified portfolio of shares will mimic the behaviour of the market as a whole, reaching neither infinity nor zero in value, but remaining close to the market trend line. The key risk for diversified investors becomes one of how long funds need to remain invested for the market to return to trend. A loss will only be crystallised if investments are sold before this happens.

This is where the concept of risk capacity is important, that is, the ability to absorb loss without significant impact on your overall financial situation. Investors with a short timeframe or a low level of wealth or income are more likely to have a low capacity for risk.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The key to being a successful investor is to overcome the emotions of fear and greed and make sound decisions based on objective analysis and a long-term strategy. Investors should pay little heed to headlines, which are designed to sell newspapers, not provide investment advice.

Discover more

Liz Koh: Legacies let you see your generosity at work

09 Aug 05:00 PM

Liz Koh: Fail to plan, plan to fail so get sorted now

23 Aug 05:00 PM

Liz Koh: Understand your KiwiSaver options after 65

13 Sep 05:00 PM

Liz Koh: Be prepared for unpredictable salary losses

20 Sep 05:00 PM
Save
    Share this article

Latest from Business

Premium
Northern Advocate

Former media exec assaulted: 36yo man arrested over attack at Whananaki store

14 Jan 12:09 AM
Northern Advocate

More than 80,000 impacted by Manage My Health breach in Northland

10 Jan 11:31 PM
Northern Advocate

ManageMyHealth breach victims warned to beware of bank account theft

09 Jan 11:27 PM

Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Former media exec assaulted: 36yo man arrested over attack at Whananaki store
Northern Advocate

Former media exec assaulted: 36yo man arrested over attack at Whananaki store

Police: 'No one should have to experience aggression or violence in their place of work.'

14 Jan 12:09 AM
More than 80,000 impacted by Manage My Health breach in Northland
Northern Advocate

More than 80,000 impacted by Manage My Health breach in Northland

10 Jan 11:31 PM
ManageMyHealth breach victims warned to beware of bank account theft
Northern Advocate

ManageMyHealth breach victims warned to beware of bank account theft

09 Jan 11:27 PM


Discover Australia with AAT Kings’ easy-going guided holidays 
Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP