The trouble with Apple, though, is that it's not enough just to own the equipment, one then has to be seen owning it.
A cool cafe can now be identified not only by the amount of stainless steel it's sporting, but by the number of iWankers parked out front reading the paper on their iPads while talking loudly on their iPhone 4s.
And as my boyfriend demonstrates with every excited gasp as he discovers cool new features on the Macbook, even if you're trying to be nice about it, and not make your girlfriend feel inadequate as her life passes her by while she waits for her PC to boot, it's impossible not to be iSuperior and make everyone else feel iEnvy.
Now that our various Apple devices are synched, we have entered a new phase in life which I call iDependence. Such is the usefulness of all of the various applications we've downloaded that we simply can't function without them.
Verbal directions to unknown locations feels utterly antiquated when you can type an address into Google maps on the iPhone and be mindlessly led there.
We don't rent movies or dine at restaurants before we've looked them up on a host of various ratings applications and ensured they've received enough stars, and when we do choose to dine in we register our presence on another app altogether that tells our connected friends what we're up to and earns us points in the process.
Such is my dependence on Apple now that it feels as if a once-valuable part of my brain has been sliced off and stored off-site in a tiny motherboard.
Which is fine, until the battery dies and leaves you totally incapable of doing virtually anything except sitting still and contemplating life. Which is really quite a lovely thing when you find yourself forced to do it.
And frankly, that's going to be my new iArgument when my boyfriend next starts waxing lyrical about how i-frickin-fabulous all his iDevices are. Seriously, I'm iOverit.