Hawke's Bay-based phone and broadband provider NOW is opening a Tauranga office.
The company already has more than 12,000 customers and 70 staff across offices in Hawke's Bay, Rotorua and Wellington.
CEO Hamish White said success was based on providing "good old-fashioned customer service" such as quickly speaking with someone in New Zealand.
As part of the Tauranga launch on September 30 the company was "pushing the service model even more" with its own field technicians and "in-home techspert service".
NOW was moving towards being a digital services provider instead of an internet service provider, a move successful in the business market, he said.
"From day one we have felt the opportunity to add value and carve out a defendable point of difference in the industry, lay in our service and support going beyond customers' routers/modems - the traditional demarcation point for telco's who typically tell customers to speak to an IT company," he said.