Trade experts are holding a one-off workshop tomorrow on building business relationships with China.
Distribution in China: Distributor Engagement and E-Commerce is hosted ExportNZ and the Asia New Zealand Foundation.
Address how to build fruitful relationships are keynote speakers Dr Ben Fath of the University of Auckland Business School and independent consultant Paul O'Brien, a former adviser to Douglas Pharmaceuticals and CEO of EasiYo.
With 20 years experience selling to China, his companies have received three export awards and he was a judge of the Auckland ExportNZ Awards for the past five years.
The two-hour workshop from 3pm will include a session on cross-border e-commerce. Mr O'Brien will conduct a needs assessment of participants and a group work session on e-commerce in the China market. To prepare for the workshop participants are given two articles from the Harvard Business Review.