Chiefs Rugby Club general manager of rugby Stu Williams said the series was an opportunity to expose more players to the Gallagher Chiefs coaching team.
"The Centurion Cup allows for the increase in player involvement at representative rugby level and will further assist the development of high-performance rugby players within our region," he said.
"We don't doubt it will expose a number of future Gallagher Chiefs who may potentially get called into the Gallagher Chiefs environment."
The Centurion Cup series was created in honour of the six Gallagher Chiefs' centurions: Liam Messam, Hika Elliot, Tanerau Latimer, Stephen Donald, Sam Cane and Brodie Retallick.