“At the time, we were working with our clubs to help get registrations in early to provide certainty of teams and things like uniforms and coaching requirements.
“What better way to help clubs do this than providing a free ball to every kid who registered early. It wasn't long before we had 800 registered players and 800 balls out in the community,” Willoughby said.
“This year the numbers have grown to 1000 and include kids as young as two and three in the Little Wekas programme through to the under-13 grade.
“We are the only Heartland union able to provide such an initiative, thanks to Bayleys' support. These are Gilbert balls, too, so good quality and made to last.”