He conducted a qualitative study of sedentary Maori men aged 30-70 years with a body mass index (BMI) over 25. Participants shared their preferences and thoughts on physical activity.
Four key themes emerged from the data — ‘‘camaraderie and bro-ship’’, ‘‘adulthood distractions and priorities’’, ‘‘provider orientation’’ and ‘‘problems with contemporary gym culture’’.
A sense of camaraderie or ‘bro-ship’ motivated the men to be physically active.
They talked about how much easier it was to exercise with a friend.
Participants had a strong collective orientation, whether it was as part of a military unit, sports team or group of friends.
There was a sense of accountability and responsibility to the group and its members to persevere and do their best. Without this, it was difficult to find the motivation to exercise.
Accountability to others often superseded individual aspirations.
This extended to the men’s roles in their whanau and community. When talking about earlier life experiences, participants said physical activity almost always involved working as part of a group. Mostly, it was physically demanding work, not exercise in the modern sense, such as gathering and preparing food, chopping wood or working on a farm. Prior to adulthood, participation in sport was also extremely important to the men, often taking precedence over education.
Once they got older, work and family commitments took priority.