Gisborne Herald
  • Gisborne Herald Home
  • Latest news
  • Business
  • Lifestyle
  • Sport

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Lifestyle
  • Sport

Locations

  • Gisborne
  • Bay of Plenty
  • Hawke's Bay

Media

  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Gisborne Herald

Road Safety Week out to put the brakes on crashes

Gisborne Herald
7 May, 2026 04:07 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The Drive programme created by ACC and NZ Transport Agency Waka Kotahi was designed to develop safer, more-skilled young drivers through a combination of digital tools, education and practical support.

The Drive programme created by ACC and NZ Transport Agency Waka Kotahi was designed to develop safer, more-skilled young drivers through a combination of digital tools, education and practical support.

Young drivers are most likely to crash during the first six months of holding a restricted licence.

The aim of Road Safety Week and the Drive injury prevention programme is to change those statistics.

Road Safety Week, which runs from May 4-10, is organised by Brake – a road safety charity that raises awareness of road safety and supports victims of road crashes.

This year’s theme is “Be a Road Safety Hero”.

ACC is sponsoring Road Safety Week, alongside NZ Transport Agency Waka Kotahi (NZTA), and the week includes “Ghost your Mates” and Drive assets in a toolkit that goes to communities and educators involved in the campaign.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

ACC injury prevention leader James Whitaker said in a statement that two-thirds of participating organisations were schools and childcare centres, making it a powerful channel for reaching young people and the adults who influence them.

“Road injuries make up a small proportion of ACC claims, but their impact is significant,” Whitaker said.

“Young drivers are four times as likely to be in a crash if they are using their phones while driving.

Advertisement
Advertise with NZME.

“By ghosting your mates while driving, you can ensure you’re focused and that you’ll be injury-free and able to see your mates when you arrive.

“It’s pretty tempting when you hear notifications coming through. The best way to prevent that temptation is to pop your phone on ‘do not disturb’ before you get behind the wheel.”

In 2025, road injuries accounted for less than 2% of injury claims but 11% of the total costs, or $766m, reflecting the severity and complexity of these injuries

ACC accepted 443 road-related claims in the Gisborne region over 2025 at a cost of $11.5m to help people recover.

The higher cost was driven by the nature of road trauma, Whitaker said.

Advertisement
Advertise with NZME.

“The average cost per claim is $14,500 – nearly 10 times higher than sports injuries and three times that of workplace injuries.”

In 2025, road injuries resulted in 1.3 million days of weekly compensation, costing the ACC Scheme $201.4m and contributing to lost productivity across the economy.

Whitaker said drivers aged 16-24 remained significantly over-represented in road trauma.

While they made up around 14% of licence holders, they accounted for 38% of serious injuries and 27% of fatalities on New Zealand roads.

These injuries often involved high-energy trauma, leading to longer recovery times, higher lifetime costs and extended time away from work.

Advertisement
Advertise with NZME.

They also exhibited the highest rates of distraction-related crashes, with 58% admitting to holding their phones while driving, according to AAA Foundation (2020) research.

“Our research shows that young drivers are most likely to crash during the first six months of holding a restricted licence, more than at any other time in their lives,” Whitaker said.

“Preventing harm and supporting faster recovery is critical to reducing long-term costs, improving outcomes and maintaining workforce participation.”

To help reduce this risk, ACC and NZTA created Drive – a joint programme designed to develop safer, more skilled young drivers through a combination of digital tools, education and practical support.

“Drive helps young drivers build the knowledge and experience needed to manage risk and keep them safe on the road. Data shows those who complete the programme are [28%] less likely to crash than those who have not,” Whitaker said.

“We want our young people to grow up confident and independent on our roads, but we also want them to come home safe.

“The time you and your family invest into a programme like Drive could be life-changing.”

For more information on Drive, go to drive.govt.nz/.

Save
    Share this article

Latest from Gisborne Herald

Gisborne Herald

Gisborne-Tairāwhiti news digest

07 May 04:30 AM
Gisborne Herald

Person critically injured Waituhi workplace incident

07 May 03:01 AM
Gisborne Herald

What's on in Gisborne this weekend; Colour run, steam train excursion and theatre

06 May 09:58 PM

Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
Advertisement
Advertise with NZME.

Latest from Gisborne Herald

Gisborne-Tairāwhiti news digest
Gisborne Herald

Gisborne-Tairāwhiti news digest

The Sunrise Foundation endowment fund is a 'meaningful show of confidence in what we do'.

07 May 04:30 AM
Person critically injured Waituhi workplace incident
Gisborne Herald

Person critically injured Waituhi workplace incident

07 May 03:01 AM
What's on in Gisborne this weekend; Colour run, steam train excursion and theatre
Gisborne Herald

What's on in Gisborne this weekend; Colour run, steam train excursion and theatre

06 May 09:58 PM


Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt
Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Gisborne Herald
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Gisborne Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP