First Light Marathon secures 2026 Events Boost Funding for Gisborne

A group of the 2025 First Light Marathon participants in Gisborne in January. The fourth edition of the event in January 2026 is to benefit from a cash boost from the Government. Photo / Gisborne Herald

Gisborne’s First Light Marathon has been confirmed as one of 17 recipients of the Government’s first round of next year’s Events Boost Funding.

“The annual marathon scheduled for January 24 is recognised for supporting regional dispersal and delivering strong economic outcomes for the East Coast,” said East Coast MP Dana Kirkpatrick.

It also aligns with Tourism New Zealand’s Active Holidays strategy and “showcases our region’s outstanding food and beverage offerings”, a press release said.

Kirkpatrick said the funding reflected a strong commitment to regional development and economic growth through the region’s major events.

“Focused on delivering real benefits for regional businesses, the Events Attraction Package and Events Boost Fund were announced in September as part of a $70 million major events and tourism investment package.

“First Light Marathon boosts the economy by bringing masses of entrants, support crews, whānau and spectators into our region to enjoy its iconic weather, places and people. It’s the perfect mix of active living and local hospitality.”

Tourism and Hospitality Minister Louise Upston said this first tranche of funding set the stage for an exciting year.

“This is just the start, offering something for hundreds of thousands of fans and visitors, along with a big boost to New Zealand’s economy.

“Major events don’t just attract visitors – they inject life and energy into cities and towns, creating vibrant communities and unforgettable experiences,” Upston said.

The major events and tourism package will support more than 70 events nationwide.

Specific figures were not released from the first round of funding, which totalled more than $5m across 22 recipients in three funding categories – Events Attraction Package (three recipients), Events Boost Fund (17) and event marketing campaigns (two).

The 2025 First Light Marathon featured more than 330 runners and walkers, including a group of 72 international participants who chose the event’s full package, which included a five-day stay in Gisborne.