Mana was followed by Lessons on Living by the recently deceased Nigel Latta and Become Unstoppable by another New Zealander, former All Blacks mental skills coach Gilbert Enoka.
Another popular seller “not quite matching the above publications” was The Hollow Boys, Peta Carey’s book about the helicopter deer recovery era in Fiordland.
“It would be up there too, if not for the fact we are having to wait for a second reprint,’’ Dixon said.
Paper Plus Gisborne assistant manager Fiona Dixon (left) and owner Anita Kingston say their bestsellers in 2025 were Mana by Tama Iti (non-fiction) and Exit Strategy by Lee and Andrew Child (fiction).
Pittar said non-fiction was wide-ranging, rather than a single genre.
“We can see that people are more interested in the world around them, particularly in trying to understand the conflicts in the Middle East.
“We’ve sold lots of Douglas Murray’s new book On Democracies and Death Cults and his back list titles.
“We’ve also sold a lot of Tim Marshall’s books Prisoners of Geography, The Power of Geography and The Future of Geography.”
Pittar said her favourite books for the year were Raising Hare by Chloe Dalton, a memoir shortlisted for the Women’s Prize for Non-Fiction this year, and A Garden Against Time by Olivia Laing.
Both books were “just beautiful and engaging non-fiction”.
Ben MacIntyre publications were popular “from SAS Rogues to his new book in 2025, The Siege”.
Dixon said their best selling work of fiction was Exit Strategy by Lee Child and Andrew Child, followed by The Last Love Song by Lucinda Riley and Nash Falls by David Baldacci.
Pittar said some of her bestsellers were in the Māori cultural genre - Mahi a Atu by Diane Kopua, Matauranga Māori by Hirihi Moko Mead and the reprinted Nga Moteatea; The Songs - parts 1 to 4 by Sir Apirana Ngata.
Self-help books also featured among their top-sellers of 2025, Pittar said. These included The Let Them Theory and The 5 Second Rule, both by Mel Robbins, Atomic Habits by James Clear and Don’t Believe Everything You Think, by Joseph Nguyen.
Dixon said her favourite publications in children’s literature were Santa & Son by David Walliams, Diary of a Wimpy Kid: Party Pooper by Jeff Kinney and Oh, the Places You’ll Go! by Dr Seuss.
Books for young adults were “flying out of the door”, with the bestseller being Lynn Painter’s Fake Skating.