There was a significant risk of compromising plant health and fruit size if water access was restricted, which would impact financial returns, she said.
"It is our view that giving a low priority for horticulture purposes has the potential to directly impact on the economic viability of growing kiwifruit in the Bay of Plenty."
The submission noted that sports and leisure facilities had been assessed as having a medium water use priority and said that water use for horticulture purposes should have a higher importance.
Johnson said they were broadly exploring other options but it was not something that had been investigated on a case by case basis yet.
Councillor Larry Baldock said it did not make sense to treat water so that it was drinkable, then use it for horticulture.
Johnson responded the water quality did not need to be at the same level needed for drinking but there were minimum requirements for water quality.