Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Zuru owners top 2024 Rich List, beating out magnate Graeme Hart

RNZ
9 Jun, 2024 07:22 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Baby boy found with blunt-force injuries, convicted murderer Scott Watson back in court, and illegal boarding houses operating. Video / NZ Herald / Getty

By RNZ

The owners of toy company Zuru have been named the country’s wealthiest people, knocking packaging, property and investment magnate Graeme Hart off the spot he has held for more than 20 years.

The Mowbray family, who started the company in their Cambridge garage, top NBR’s 2024 Rich List, released on Monday.

Zuru is wholly owned by brothers Mat and Nick Mowbray, who the NBR has estimated are worth $20 billion.

Mat Mowbray, co-owner of Zuru.
Mat Mowbray, co-owner of Zuru.
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Nick Mowbray, co-owner of Zuru. Photo / Supplied
Nick Mowbray, co-owner of Zuru. Photo / Supplied

Hart is valued at an estimated $12.1b.

Zuru Group was started more than 20 years ago and now spans three divisions - toys, consumer goods and construction - with more than 5000 staff across more than 30 locations worldwide.

In an interview with the NBR, published last week, 39-year-old Nick Mowbray said Zuru was on track to hit $3b revenue this year, with a plan to grow to $10b of annual turnover within the next five years.

The NBR said based on interviews with the Mowbrays and analysis against comparable listed company valuations, the publication had clearly undervalued the Mowbrays for several years.

Advertisement
Advertise with NZME.

Last year, it estimated their worth was $3.2b.

“Zuru describes itself as a robotics and automation company with a relentless focus on continuous improvement, which sees it automate at least one new process a week, resulting in some of the most efficient factories in the world,” NBR List editor Hamish McNicol said.

Zuru is creating its own merchandise through animation arm Zuru Studios. Image / Zuru Studios
Zuru is creating its own merchandise through animation arm Zuru Studios. Image / Zuru Studios

“This has resulted in the group being highly profitable and debt-free, and Zuru must now surely be considered one of New Zealand’s most remarkable business successes.”

The group is now working on a project to automate property construction, the NBR said.

About a year ago, Zuru purchased a 25-acre factory in China which would be its first full production factory for houses - the first of which should be complete by early next year.

“If Zuru manages to completely disrupt how a building is built, then the scale of what it can achieve is almost endless,” McNicol said.

The rich get richer

The collective wealth of this year’s NBR List has come in at $95.68b - well up on last year’s $72.59b.

The top 10 are all billionaires with a collective net worth of more than $50b.

Baby boomers’ wealth is set to be transferred to the next generation, with some ‘Listers’ considering investments on a 100-year horizon, the NBR said.

It analysed who was next in line to inherit the wealth, and what might they do with it - finding while some were giving it all away, others were establishing family offices and investment vehicles in the hopes the next generation would continue their legacy.

Advertisement
Advertise with NZME.

“This historic wealth transfer is likely to have multiple ramifications on jobs, real estate and the economy overall,” McNicol said.

Save
    Share this article

Latest from Bay of Plenty Times

Live
Bay of Plenty Times

Tom Phillips' post-mortem scheduled, multiple investigations under way

Bay of Plenty Times

Ginger’s Pop-Ups wins top diversity award at NZ Event Awards

Bay of Plenty Times

Outdoor education could 'die a slow death' under Govt proposal - teacher


Sponsored

Kiwi campaign keeps on giving

Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Tom Phillips' post-mortem scheduled, multiple investigations under way
Live
Bay of Plenty Times

Tom Phillips' post-mortem scheduled, multiple investigations under way

His body was removed from the scene late yesterday.

09 Sep 02:23 AM
Ginger’s Pop-Ups wins top diversity award at NZ Event Awards
Bay of Plenty Times

Ginger’s Pop-Ups wins top diversity award at NZ Event Awards

09 Sep 01:01 AM
Outdoor education could 'die a slow death' under Govt proposal - teacher
Bay of Plenty Times

Outdoor education could 'die a slow death' under Govt proposal - teacher

08 Sep 09:55 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP