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Home / Bay of Plenty Times

Zespri wins $1.28m court case protecting Gold3 kiwifruit rights in China

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22 Oct, 2025 07:24 PM2 mins to read

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Zespri defended the intellectual property rights for Gold3 kiwifruit. Photo / Supplied

Zespri defended the intellectual property rights for Gold3 kiwifruit. Photo / Supplied

Zespri has won a significant legal victory in China, successfully defending the intellectual property rights of New Zealand kiwifruit growers.

The Wuhan Intermediate People’s Court in China has issued its judgement in the Mount Maunganui-headquartered kiwifruit marketer’s 2023 plant variety rights (PVR) infringement case against two defendants involved in the unauthorised production, sale and marketing of Gold3 kiwifruit.

The court found the primary defendant infringed Zespri’s IP rights through the unauthorised planting and sale of Gold3, Zespri said in a statement.

The infringement involved the unauthorised planting of over 200 hectares of Gold3 in Hubei Province, with fruit then sold online.

The court has ordered the defendant to remove the 260ha of infringing plant material and to pay Zespri compensation of 5,246,200 Chinese Yuan, or $1.28 million.

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This included damages of 5 million Chinese Yuan and expenses of 246,000 Chinese Yuan.

The court found the second defendant sold Gold3 fruit through an online store, but given the fruit originated from the primary defendant, the court considered the PVR rights to be sufficiently protected through its finding against the primary defendant.

Zespri chief executive Jason Te Brake.
Zespri chief executive Jason Te Brake.

Zespri chief executive Jason Te Brake said in the statement the outcome was a significant win for the New Zealand industry and its partners in China, and marked a major step in its efforts to protect the rights of New Zealand growers.

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“This case demonstrates the increased protection for plant variety rights made possible by changes to China’s Seed Law in 2022 and the strong support of local authorities in safeguarding intellectual property rights.

“It also highlights the importance of intellectual property protection in horticulture, for local and foreign companies, and the role it plays in ensuring food safety for consumers.”

Te Brake said China was an important market for Zespri, and “this positive outcome will support ongoing investment to deliver high-value varieties for consumers around the world”.

He said as Zespri looked to strengthen grower value, it would continue efforts to work with the industry to find a constructive solution to the continuing changes seen in China associated with unauthorised Gold3 plantings.

BusinessDesk reported in January that New Zealand exported $857m worth of kiwifruit to China in the year ended September 2024, up from $733m the year prior, according to New Zealand Trade and Enterprise figures.

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