Here in New Zealand, Zespri runs four product pools to supply the market: Zespri Green, Zespri Green Organic, Zespri Gold and Zespri Sweet Green.
Zespri chief executive Lain Jager said the industry was in good heart.
"Strong returns and confidence are underpinning strong orchard values in the sector and Zespri is focused on delivering value for growers by investing to grow demand around the world."
At the company's annual meeting in Mount Maunganui today, chair Peter McBride said he recognised the 2017 season had been difficult, with some growers facing lower average yields for green and organic green varieties.
"However, market conditions are positive and our August forecast reflects a good demand position," McBride said. "It is supported by strong investment to build product and brand awareness, earn shelf space and support sales through retail channels.
"The August forecast shows average OGR (orchard gate return) returns per hectare for green and green organic that reflect lower yields and higher per tray returns. Gold continues to perform strongly across all markets, reflected in good returns. Green 14 returns are off this year, impacted by a very narrow market mix for this small category. I note these are averages and recognise that the result may be difficult for orchardists with lower yields."
McBride said the company was focused on improving returns on green kiwifruit crops, growth from its SunGold variety, developing its organic category and commercialising new varieties.
"I am confident that successful implementation of this strategy supported by 12 month supply will see continued growth in grower and shareholder returns," he said.
- Additional reporting from BusinessDesk