Bayfair Lotto has retained its ranking as the country's fifth luckiest outlet.
The store has also held the title of luckiest shop in the Western Bay region since 2012 and is the region's luckiest store since draws began in 1987.
Last year it had 52,959 winners who took home a combined total of $765,500.
Co-owner Maurice Parker could not explain what it was that made the store so lucky.
"We just sell the right tickets. We just seem to sell them for some reason," he said.
"We're still aiming for another first division though. That's the ambition, to do it again in the near future."
The store has had 18 first division winners since its opening. A million-dollar winning ticket was sold at the store in December 2013, just a week after the shop sold a winning second-division ticket worth more than $8000.
He and wife Diane, who had owned the store for almost three years, were pleased to retain the ranking, he said.
"It's pretty consistent. It's about the same as last year. We're happy with that," he said.
Mr Parker said the store's reputation attracted customers.
"We've got regulars. We've got lots of them. We do get people from out of town come in and say 'we hear you are a lucky store'."
More than 5 million Lucky, Power and Triple Dip Lotto tickets were sold in the Western Bay of Plenty in the past three financial years at a cost of more than $78m, New Zealand Lotteries Commission figures showed.
Ticket buyers spent the most in 2013 with dip tickets totalling $27,443,465 in the Western Bay.
According to Lotto, the Bay's biggest wins in the last three years were a $9.3m Powerball win at Mount Paper Power in June 2013 and a $27m Big Wednesday win at AJ's Lotto in September 2013.