Flowerday Homes managing director Rik Flowerday said buyers would be able to get a high-quality new build "without the excessive price tag".
The statement did not indicate package pricing.
It said once complete, the "around 400-section" development would include a mix of two, three and four-bedroom terraces, duplexes and stand-alone homes.
All homes would come with a Master Builders 10 Year Guarantee, supplier warranties, and a 12-month maintenance period, as well as landscaped gardens, fencing, Bosch kitchen appliances, engineered stone kitchen benches and blinds.
The development would include a children's playground, walkways around planted green spaces and a recreational reserve.
A dedicated commercial precinct was in the planning stages – possibly including a café, childcare centre, convenience store and several retail stores.
Flowerday said the development had been in the works for around two years.
"We wanted to master plan the subdivision to create a sense of community, with connections to the town, amenities and schools.
"This is really exciting for Te Puke because there aren't many large developments that are ready to go, or affordable, especially for younger families.
"Te Mania is addressing the area's housing shortage with unique medium-density options, while still offering something special and making the most of the beautiful surroundings."
The development was named after a consultation period with local iwi, and reflected the name of an ancient papakainga up the road.
He said the developers and designers prioritised the sustainable use of the land, including open and ecological spaces, and sought "innovative ways" to deal with stormwater.
The project had a "working towards zero waste" goal.
An open day would be held on site on November 6.
