At Tay St yesterdaya unicorn-shaped floatie was blown out beyond the breakers by offshore winds, prompting a brief search of the water.
Cahalane said lifeguards had to be sure its owner was not in distress in the water. The floatie was eventually taken back to shore, where someone claimed it.
There had been similar incidents with kayaks and inflatable mattresses because of the wind.
Cahalane said it was not a good idea to use inflatables when the wind was blowing offshore.
He said the swell began building on Tuesday and peaked on Wednesday and Thursday at between 1.3m and 1.5m.
With it came an increase in rips and sea currents that created a "huge hazard on the beach".
"It was a perfect storm of the elements needed for people to get themselves into trouble."
He said 99 per cent of people were good and conscious of their own limitations, but the other 1 per cent were inclined to overestimate their abilities and underestimate the conditions.
While the swell had dropped off and was expected to stay around waist/chest height for the weekend, there were still a few rip currents around.
He said beachgoers should learn how to spot a rip, and advised people to swim at patrolled beaches - between the flags whenever possible - and keep children within arm's reach at all times in the water.