One person has been critically injured following a collision between a motorbike and a car in Ōmokoroa this afternoon.
Police say the incident took place at the intersection of The Esplanade and Ōmokoroa Rd.
The crash occurred about 2:50pm and left one person critically injured.
Police said traffic management will be put in place and the Serious Crash Unit will attend the scene.
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Motorists should avoid the area or expect delays.
A witness on Esplanade Rd told the Bay of Plenty Times he saw police and a helicopter at the scene.
He said both police and the helicopter were still at the scene as of 4:50pm. He said the crash looked "very serious".
He said the injured man had been driving in a group with three or four other motorcyclists going "very, very fast".
He said the windows of the car involved were smashed.