Seeka chief executive Michael Franks welcomed Cunningham to the company and said her skills and background in commercial project strategy development would be a considerable asset to Seeka.
Cunningham has 20 years of extensive industry and professional services experience across business management, transactions and operations including positions at T&G, Ernst & Young and Bayer CropScience/Bayer AG, both in New Zealand and overseas.
She is also a Director on the board of the Produce Marketing Association (PMA) for Australia and New Zealand.
SeekaFresh is part of Seeka's retail services operation.
It markets local and imported produce in New Zealand including avocados, bananas, kiwifruit, lemons, melons, mandarins, oranges, pineapple and vegetables.
It also oversees the export crops not supplied through Zespri.