Western Bay of Plenty head of road policing Senior Sergeant Ian Campion said enquiries were continuing and no further information was available for now.
This is the third death on Western Bay of Plenty roads during the holiday period.
On Boxing Day, a man died at Whakamarama in the Bay of Plenty when the rental car he was driving and another vehicle collided, critically injuring an elderly Omokoroa couple.
The 70-year-old man and the 74-year-old woman were yesterday in serious conditions in Tauranga Hospital.
Mr Campion said he urged drivers to take extreme care out there, slow down, respect following distances, comply with intersection controls and drive refreshed taking plenty of breaks.