Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Rugby player Joe Ferguson's risky strategy to win bride Ruby Woodruffe

Bay of Plenty Times
23 Mar, 2020 10:27 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photographs include one where Joe Ferguson is in the midst of being told off. Photo / Joe Ferguson

Photographs include one where Joe Ferguson is in the midst of being told off. Photo / Joe Ferguson

To win the hand of marriage from the girl of his dreams, Joe Ferguson embarked on a risky strategy.

Tairua campground manager Ferguson, 29, faced multiple hurdles in popping the question to Ruby Woodruffe, 26.

Not because she was likely to say no - but because he wanted to do so in the most surprisingly romantic way he could think of.

The pair live together at the campground on the Coromandel, working together to run the business under a five-year lease with the Thames-Coromandel District Council.

They live in the centre of a town where news - particularly happy news - travels fast.
"Keeping the secret until the special day can be tricky enough," says Ferguson. "For example, financing the ring when we already share a bank account."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
 Ruby Woodruffe and Joe Ferguson. Photo / Alison Smith
Ruby Woodruffe and Joe Ferguson. Photo / Alison Smith

Then there was finding the time during the busy campground season to slip to the city and buy a ring without creating suspicion.

He also had to hide it from a future fiance who keeps a tidy, organised household where few places go unturned.

"I understand most lads are faced with similar challenges and low margins of error to keep it all a secret. But I added a challenge for myself."

Advertisement
Advertise with NZME.

Having won the blessing and oath of stealth from Woodruffe's family, Ferguson decided to photograph the ring alongside his girlfriend every day without her knowledge "until I finally got my knee dirty". It took 42 days.

Ferguson took many photos of  Woodruffe asleep. Photo / Joe Ferguson
Ferguson took many photos of Woodruffe asleep. Photo / Joe Ferguson

"Fair to say there were some close calls and the ring travelled some kilometres," says the romantic rugby player.

Photos include the ring with Woodruffe walking, taking car trips, taking a shower, sleeping, and even one where Ferguson is in the midst of being told off.

Says Woodruffe: "I had absolutely no clue."

On top of Mt Paku Tairua with friends and still no idea about the ring.
On top of Mt Paku Tairua with friends and still no idea about the ring.

The pair met two years ago and went through a rocky few months before breaking up, as Ferguson came to terms with the loss of his previous relationship through which he has a daughter, Harper.

Now Woodruffe describes Ferguson as someone who would never let her down.

"We are literally the guy and girl version of each other.

"We have each other's backs. He has made me feel so secure and his family has been amazing."

Woodruffe says she did wonder why he kept taking photos of her when she was doing boring tasks like vacuuming but he laughed it off by saying he had a bet going with a friend and couldn't talk about it.

"I thought it was just Joe being the clown."

Advertisement
Advertise with NZME.

And when the special day came at one of Woodruffe's favourite places on Waiheke Island, what was the answer?

Yes, of course.

"I'm so proud of him, how magical it was, and it should be - getting engaged is such a special thing and putting it together like that is just amazing. He has really wowed me."

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Winter fire warning for seniors after Waihī death

19 Jun 06:00 AM
Bay of Plenty Times

Meth, ammunition, homemade taser seized in dawn police raid

19 Jun 04:30 AM
Bay of Plenty Times

League player's preventable death prompts coroner's warning of 'run it straight' trend

18 Jun 11:35 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Winter fire warning for seniors after Waihī death

Winter fire warning for seniors after Waihī death

19 Jun 06:00 AM

People aged 60-plus accounted for 55% of all house fire deaths over the past 5 years.

Meth, ammunition, homemade taser seized in dawn police raid

Meth, ammunition, homemade taser seized in dawn police raid

19 Jun 04:30 AM
League player's preventable death prompts coroner's warning of 'run it straight' trend

League player's preventable death prompts coroner's warning of 'run it straight' trend

18 Jun 11:35 PM
The Bay of Plenty town with second highest pokie spend

The Bay of Plenty town with second highest pokie spend

18 Jun 11:15 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP