Melbourne Cup Day is always a chance to wear your best frocks, heels and hats - and this year the fashion-forward will be wearing the "hatinator".
A cross between a hat and a hair piece, the hatinator is in vogue on both sides of the Tasman.
Chris Montgomerie, owner of Hot Ginger
in Tauranga, sells hats and fascinators to women who are heading to the Melbourne Cup or just celebrating at race-day parties here in the Bay.
Hats and fascinators were popular this season and were also in demand for weddings, she said.
"A lot of the fascinators this year are a lot bigger, the hats are a lot bigger. The biggest ones have gone - people are really getting into it."
Bright-coloured hats and fascinators were available in all shapes and sizes, and in bright colours such as purples, pinks and cobalt blues.
"Gorgeous" hatinators had "a bit more substance" than a fascinator but were an alternative to a hat, she said.
Also in fashion were 1950s-style hats, hats adorned with flowers and feathers, and veiling.
Patti Brown, stylist at Wendy's Boutique in Tauranga, said women came to the shop every year on the hunt for their Melbourne Cup outfit.
"We help them put their whole look together.
"More often than not they so want to be quite flamboyant with their colour. Melbourne Cup is an opportunity for women to be really flamboyant and express their individuality."
And women were eager to find the perfect accessories for their outfit, especially if they were entering Fashion In The Field, Ms Brown said.
The trend this year was "very elegant, very feminine, with lots of soft chiffon fabric," she said. Pencil skirts and jackets were back in vogue, together with a 1950s look.
And when it came to colour, "gorgeous pretty pinks and blues", stingray grey, yellow and purple were popular, with "lots of florals", Ms Brown said.
Tauranga style coach Margaret Stodart, of Personal Style, said comfort should come into play when choosing a raceday outfit. She advised preparing for all kinds of weather - from wearing layers to sunscreen.
Ms Stodart said it was not necessary to blow the budget for a fashion-forward look.
"It doesn't have to cost a lot, but it does need to look put together.
"Matching handbags and shoes isn't necessarily the case, but it needs to come together and look as though you haven't just thrown it all together, and it has been planned. You definitely don't need to spend lots of money to do it."
Stylish bargains could be bought from chain stores and second-hand stores.
Melbourne Cup Day is always a chance to wear your best frocks, heels and hats - and this year the fashion-forward will be wearing the "hatinator".
A cross between a hat and a hair piece, the hatinator is in vogue on both sides of the Tasman.
Chris Montgomerie, owner of Hot Ginger
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