Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Regional councillor Stacey Te Pohue Rose racially abused over his tā moko facial tattoo

RNZ
5 May, 2022 09:40 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

How one supermarket chain’s helping keep the cost of food down, Nadia Lim comments come back to bite and EVs, are they getting cheaper as demand rises in the latest New Zealand Herald headlines. Video / NZ Herald

By Sam Olley of RNZ

A tā moko artist wearing a headlamp and blue surgical gloves hunched over Stacey Te Pohue Rose's face, wiping the surplus ink away with a tissue.

Rose sat up from a padded table, took a deep breath and turned to a long mirror on the wall. He smiled, nodded, and started to cry.

He'd expected a gruelling day - 9.5 hours of needling, embedding dark green lines to form a moko mataora, a memorial of his tīpuna, and a sign of his mana rangatiratanga, around his nose, mouth, cheeks and jaw.

He hadn't expected immediate insults. But when the 22-year-old tāne, of Kāi Tahu and Kāti Māmoe o Waitaha descent, walked on to the street outside for five minutes of fresh air, a stranger told him his tattoo was "ugly".

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

They told Rose his moko was "going to ruin chances of getting work" and asked, "Why would you ruin your face like that, you bloody idiot?"

Within days another stranger would do the same.

Tattoo-focused discrimination has become a weekly ordeal for Rose.

Advertisement
Advertise with NZME.

"It has made me feel like I can't go out in public," he says, disappointed but matter of fact.

"I've felt worthless."

Stacey Te Pohue Rose was the baby-faced, 19-year-old barber, who stood unopposed for a Tauranga seat on the Bay of Plenty Regional Council in the last local body elections, becoming Aotearoa's youngest regional councillor in recent memory.

This leadership role is part of the reason a kaumātua gave a blessing, before he died, for Rose to receive his moko kanohi in his early twenties.

Strangers have told Rose they'll no longer vote for him because of his moko.

 Stacey Te Pohue Rose. Photo / Sam Olley
Stacey Te Pohue Rose. Photo / Sam Olley

"The response I give to that is I'm not even running [again] anyway, so [it's] not my problem. I had to laugh about that."

Rose is also studying te reo Māori and anthropology at the University of Waikato, and works part-time on the checkouts at Kmart - another place strangers spout hateful comments.

"Last week, actually, I had a guy come up to me and say, if I were in his country [in Latin America] 'you would have been shot before it was done anyway'."

Rose says "it's just sad" and he has hit "rock-bottom".

"People have this mentality of [sic] because I'm wearing moko on my face, I am a gang member, I am this filthy Māori who doesn't know what he's doing."

Advertisement
Advertise with NZME.

Fellow Bay of Plenty regional councillor Matemoana McDonald (Ngāi Te Rangi, Ngāti Ranginui, Ngāti Pukenga, Waitaha, Ngāti Whakaue) wears moko kauae on her chin.

Matemoana McDonald. Photo / Mererina Murray
Matemoana McDonald. Photo / Mererina Murray

She has never heard racist disapproval of her tā moko, but suspects that's because she got it later in life.

"That's not to say that people didn't think that … But they certainly didn't say it to my face."

But her son wears moko mataora and has been confronted, like Rose.

"And similarly one of my nephews is also a wearer of mataora, and he was turned away from a shop in Auckland."

Younger wāhine Māori have similar experiences.

Advertisement
Advertise with NZME.

Last week, Havelock North mother of four Jay Scott (Ngāpuhi) spoke out, after two women said her moko kauae was scaring children at a playground, and she should either wear a mask or leave.

Rose says MPs with moko kanohi in Parliament, like Rawiri Waititi, are helping reduce the stigma.

Waititi (Te Whānau ā Apanui, Ngāti Porou, Tūhoe, Te Arawa) told RNZ he has seen racial slurs about his moko mataora online since becoming an MP.

"I used to get disappointed, but now I've hardened to it."

MP Rawiri Waititi says he has hardened to the abuse now. Photo / Dom Thomas
MP Rawiri Waititi says he has hardened to the abuse now. Photo / Dom Thomas

He has also seen hateful comments about moko kauae worn by female MPs, saying "they have a WINZ barcode on their chin".

"They think they're just talking about the ink on somebody's face, you're actually talking about a whole lot of other things, whakapapa connections. The mana and the tapu that's transferred from tūpuna down to mokopuna."

Advertisement
Advertise with NZME.

Would racism be this bad if Rose lived outside of Tauranga?

After all, this is the city where white supremacist leaflets, including the slogans "it's alright to be white" and "save the white race" were delivered to mailboxes last month, and where a woman was jeered at the Tauranga Ratepayers' Alliance launch last year for welcoming attendees in te reo Māori.

Rose says Tauranga is "really, really bad" for racism, and it is one of the reasons he is thinking of moving away, but he also says racist attitudes can be found nationwide.

While the spoken insults are common, Rose says stares at his tā moko are almost constant, each day.

"Even just going out before to grab a pie, everyone just stared. It was like being stared at by a bunch of bloody wolves.

"There is a lot of learning that needs to be done."

Advertisement
Advertise with NZME.

In his role as a councillor, he has seen other ways Māori culture is misunderstood. He'd like to see change, to better incorporate tikanga and inclusion.

For example, he thinks speakers at regional council public forums should be given 10 minutes each, not five, to allow for cultural and historical contexts to be included in their submissions.

When local government has fractured relationships with iwi, he feels uncomfortable seeing mana whenua, who are participating, being cut off.

"We can't keep pushing people away and saying their voice has to be limited."

Some might say Rose is limiting his own voice, stepping away from local body politics for now.

But he is resolute about it that his moko mataora sends a permanent message, everywhere he goes, about who he is and what he stands for.

Advertisement
Advertise with NZME.

"I now have the privilege of wearing my tīpuna on my face, I have the privilege of representing Māoridom."

- RNZ

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

'It's still not enough': Two-income families seeking help from community centres

28 Jun 11:46 PM
Bay of Plenty Times

Takitimu House leader Annamarie Angus steps down after 11 years

28 Jun 06:00 PM
Bay of Plenty Times

'Free spirit': Artist who paints using his mouth is flying high

28 Jun 03:00 AM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

'It's still not enough': Two-income families seeking help from community centres

'It's still not enough': Two-income families seeking help from community centres

28 Jun 11:46 PM

Families at Merivale's Kai Day rose from 50 to 167 in a year.

Takitimu House leader Annamarie Angus steps down after 11 years

Takitimu House leader Annamarie Angus steps down after 11 years

28 Jun 06:00 PM
'Free spirit': Artist who paints using his mouth is flying high

'Free spirit': Artist who paints using his mouth is flying high

28 Jun 03:00 AM
Road changes stoking confusion on Cameron Rd, businesses say

Road changes stoking confusion on Cameron Rd, businesses say

27 Jun 06:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP