Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Projected employment growth may be hindered by ageing population: report

Bay of Plenty Times
19 Mar, 2017 10:56 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Population growth may not keep up with employment, says Market Economics' Lawrence McIlraith. Photo / John Borren

Population growth may not keep up with employment, says Market Economics' Lawrence McIlraith. Photo / John Borren

Employment in Tauranga is projected to grow by almost 50 per cent by 2048, according to a draft report presented to Smart Growth.

But the report's author has raised concerns that Tauranga's ageing population may hinder this growth.

The report, commissioned by Smart Growth to feed into its planning studies, was presented at a Smart Growth Leadership Group meeting last week by author Lawrence McIlraith, associate director of Market Economics.

It was expected to be finalised next month.

The report estimated that employment would grow by 49.6 per cent in Tauranga and 35.5 per cent in the Western Bay by 2048, to reach a total of 123,3000 workers - an increase of 39,650 on the current total.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The effects of the ageing population was then predicted to kick in, with employment growth then predicted to flatten to less than one per cent from 2048-2063.

Mr McIlraith said the projection was "conservative" and a key concern was whether employment growth would be constrained by population changes as the population aged.

To meet these employment projections, the region would need more workers travelling into the area, and people working longer.

Mr McIlraith's report stated: "Together with the ageing population we expect an increase in the number of people working past pension age to increase. The effect of this is to lift the effective size of the labour force."

Advertisement
Advertise with NZME.

Secondly, the number of workers commuting into the area for work was expected to increase. For example, the latest 2013 Census suggested about 1.7 per cent of the area's labour force travelled from areas such as Waihi, Paeroa, Rotorua, Hamilton and Whakatane.

Mr McIlraith said the key challenge of finding suitable labour was likely to intensify, and competition for talent was expected to remain a core business issue.

The report also suggested that by 2063, about 15,000 employees would be based outside traditional business areas such as the central business district, and major retail and industrial park locations. This include not just home-based workers, but also service sectors such as hospitals and rest homes, as well as areas of agricultural activity.

Tauranga Mayor Greg Brownless said the report was positive.

"It's great that despite the various changes in technology that are set to confront us, and the fact that jobs will be different, they are still forecasting that there will be strong demand from employers in this area," he said. "If that turns out to be the correct that gives me quite a bit of comfort."

Priority One chief executive Nigel Tutt welcomed the estimate of strong job growth.

"Basically, from an industry perspective, they're expecting really strong growth and that will create a whole bunch of jobs, though there may be some challenges getting the people for those jobs," he said. "It's a very healthy picture."

Ageing population impact

• If one in four of the 65-69 year cohort remains active in the labour force by 2063, this could add 3 per cent or 4,190 workers, to the Tauranga/Western Bay of Plenty labour pool.

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Transport operators outraged over condition of SH2 bridge

23 Jun 03:00 AM
Bay of Plenty Times

Rotorua, Taupō riders hit the podiums in Italy

23 Jun 02:00 AM
Bay of Plenty Times

'We must stand up': Kawerau residents oppose water service merger

22 Jun 09:08 PM

Anzor’s East Tāmaki hub speeds supply

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Transport operators outraged over condition of SH2 bridge

Transport operators outraged over condition of SH2 bridge

23 Jun 03:00 AM

Over 10,000 vehicles use the bridge daily, including nearly 1000 trucks.

Rotorua, Taupō riders hit the podiums in Italy

Rotorua, Taupō riders hit the podiums in Italy

23 Jun 02:00 AM
'We must stand up': Kawerau residents oppose water service merger

'We must stand up': Kawerau residents oppose water service merger

22 Jun 09:08 PM
PM open to scrapping regional councils amid RMA reform

PM open to scrapping regional councils amid RMA reform

22 Jun 08:46 PM
Kaibosh gets a clean-energy boost in the fight against food waste
sponsored

Kaibosh gets a clean-energy boost in the fight against food waste

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP