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Home / Bay of Plenty Times

Priority One’s Nigel Tutt to join Stuff Digital

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5 Jun, 2025 06:39 PM2 mins to read

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Priority One chief executive Nigel Tutt will leave his role in August. Photo / Salina Galvan Photography

Priority One chief executive Nigel Tutt will leave his role in August. Photo / Salina Galvan Photography

Priority One chief executive Nigel Tutt will leave the organisation to take up a new role as managing director of Stuff Digital.

Tutt has led Priority One, the Western Bay of Plenty’s economic development organisation, since 2016. He will leave in August, a press release said.

He said his decision was not taken lightly.

“It’s been highly rewarding working with our members to further the interests of the Western Bay, particularly during a period of exceptional growth that has outpaced much of the country, even through some of the most challenging times.

“The region has shown resilience, momentum, ambition, and is a place that has an exciting future ahead as it continues to grow.

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“I’ll miss the Priority One team and board, who are unwavering in their commitment to this great part of Aotearoa.”

Former Bay of Plenty MP Todd Muller is now chairman of Priority One. Photo / George Novak
Former Bay of Plenty MP Todd Muller is now chairman of Priority One. Photo / George Novak

Priority One chairman Todd Muller said Tutt had much to be proud of.

“Under Nigel’s leadership, Priority One has worked exceptionally hard to improve the Western Bay of Plenty economy, with economic outcomes among the best of all regions in New Zealand.

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“Priority One has also rolled out some significant and impactful actions over this period, such as the Tauranga CBD Blueprint, Mount Maunganui Industry Environmental Accord, Ara Rau – Skills and Employment Pathways, and notable sustainability and innovation initiatives, to name a few."

Muller said the organisation was well-positioned for the future, and was particularly focused on gaining investment in regional infrastructure, which was needed for future growth and community wellbeing.

“Alongside this, we have a very strong membership base and support from local councils and funders, leading to an unparalleled ability to get things done for our community.”

Priority One’s board has begun the search for a new chief executive.

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