"It would be nice to be a lot safer."
Mr Cox is an electrical inspector and on the road a lot.
He said he was well aware of the region's "good" roads and "bad" roads and Papamoa Beach Rd down the end was, in his view, a bad road.
"It's not finished. It's unsafe now. You are riding along and you have a white line and a drop off right there on either side of Papamoa Beach Rd," he said.
"There's going to be more traffic getting pushed out."
Mr Cox said he raised his concerns with Tauranga City Council at a recent residents' meeting, which discussed future planning in relation to the area's sub-division developments.
"I brought it up there but they sort of just smiled and nodded."
Mr Cox said it was as if Papamoa east had become forgotten about.
Tauranga City Council spokesman Marcel Currin said the council was well aware of the eastern stretch of Papamoa Beach Rd and its high usage from recreational cyclists.
The council would undertake to widen the road and create better cycling lanes the next time resurfacing of the road was done, he said.
Mr Currin said work had already been made on other parts of Papamoa Beach Rd and he hoped to get to the eastern end soon.
"Cyclist safety is a high priority for the council," he said.
"It's a matter of when, not if."
Exact dates for the road's upgrading was not available at the time of publishing.