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Home / Bay of Plenty Times

Pāpāmoa Beach bystanders rescue struggling swimmer

Sandra Conchie
By Sandra Conchie
Multimedia Journalist, Bay of Plenty Times·Bay of Plenty Times·
3 Mar, 2025 01:51 AM3 mins to read

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The woman, believed to be a visitor in her 50s, got caught in a rip off Pāpāmoa Beach last week. Photo / NZME

The woman, believed to be a visitor in her 50s, got caught in a rip off Pāpāmoa Beach last week. Photo / NZME

A woman’s swim in rough seas at a Pāpāmoa East beach “could have easily ended in a fatality” if bystanders had not rushed to her rescue, lifeguards say.

Eastern Region surf living saving manager Chaz Gibbons-Campbell said the woman, a visitor believed to be in her 50s, was swimming about 100m out from the Short Place beach access at lunchtime on Thursday when she got caught in a rip and waved for help.

No lifeguards were on duty as the weekday summer patrol season finished on February 21. Sea conditions were “dangerous” and “rough with big 2m-plus swells” and lots of rips and holes, Gibbons-Campbell said.

Bystanders saw her waving and called 111 while others entered the water and helped the woman back to shore.

The swimmer had taken in some water and was treated by ambulance staff at the beach. She was “very lucky” to have made it back to shore, he said.

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“Given this incident happened outside of our patrol hours, it’s a strong reminder of the importance of understanding the surf safety rules, including only swimming at lifeguard-patrolled beaches and checking the sea conditions before going into the water.”

Gibbons-Campbell said “quite a lot” of people had needed help that afternoon.

Surf Lifesaving Eastern Region manager Chaz Gibbons-Campbell. Photo / Alex Cairns
Surf Lifesaving Eastern Region manager Chaz Gibbons-Campbell. Photo / Alex Cairns

Poppy Crouch, a Western Bay of Plenty Surf Lifesaving Search and Rescue Squad volunteer, responded to the 111 call from her Pāpāmoa East home with a rescue tube and fins, arriving just as the woman was coming back to shore.

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Crouch told the Bay of Plenty Times the woman’s friend told her the swimmer had got into difficulties at the same spot the previous week.

The friend was concerned the rescued woman did not appreciate the risks.

“This could have easily ended in a fatality.”

Crouch said she spoke to several people at Pāpāmoa Domain later that day who also seemed unaware of the conditions, including groups of children whose parents were not within arms’ reach.

People in trouble in the water needed to float on their backs and raise an arm straight up – not wave it around – as this was an international signal for urgent help needed.

Volunteer lifeguards patrol on weekends from 11am to 4pm at Mount Maunganui, Tay St, Omanu and Pāpāmoa beaches.

From Labour Weekend until March 2, there were 23 rescues at beaches between Mount Maunganui and Ōpōtiki.

Water Safety advice

If in doubt, stay out:

  • Waves can be bigger than they look; dangerous rip currents are hard to spot
  • Weather conditions can change quickly
  • If uncomfortable about getting in the water, stay out
  • Don’t overestimate your abilities and underestimate the surf conditions.

Know how to get help:

  • Tell lifeguards on duty if spotting anyone in trouble in the water
  • If no lifeguards are around, call 111 and ask for police
  • If you get into trouble in water, float on your back and raise your arm in the air
  • Visit safeswim.org.nz for information about patrolled beaches and lifeguard patrol hours.

Source: Surf Life Saving NZ

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Sandra Conchie is a senior journalist at the Bay of Plenty Times and Rotorua Daily Post who has been a journalist for 24 years. She mainly covers police, court and other justice stories, as well as general news. She has been a Canon Media Awards regional/community reporter of the year.

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