Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Opinion: Time to cash in on big-city status

Sonya Bateson
By Sonya Bateson
Regional content leader, Bay of Plenty Times and Rotorua Daily Post·Bay of Plenty Times·
17 Mar, 2018 06:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Time for Tauranga to grow into its big-city status. Photo/file

Time for Tauranga to grow into its big-city status. Photo/file

Visiting Rotorua is almost like travelling to another country.

My husband and I spent last weekend there. We only intended going over for a few hours and ended up staying the night, spending good money on food, wine and accommodation.

We went over about midday and sat down to a nice lunch then had some time to kill.

Over to the amazing Kuirau Park we went. It's huge and full of wonder - mud pools, a massive geothermal steam lake, heated foot pools, beautiful gardens, a playground, sculptures, flowers . . . the list goes on.

And it was crawling with people. There were the locals on picnic rugs having a comfortable lunch, the children running everywhere and the tourists snapping hundreds of photos with their cameras and cellphones.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Walking into town, the dining precinct - aptly named Eat Streat - was pumping.

It was so jolly we had a few more beers than we intended and ended up having to book a hotel room - of which there were plenty, right in the city centre.

It's quite amazing how different Tauranga is to Rotorua, despite the small distance between us.

Advertisement
Advertise with NZME.

Both are beautiful locations, one summery, laid back and beachy, the other a tourists' paradise.

To me, the biggest difference is between the two cities' peoples.

Speaking in very broad terms, Rotorua, despite being half our size, seems so much more grown-up than Tauranga.

It's such a melting pot of cultures - walking down the street you see people of every size, shape and colour and, again speaking broadly, they're usually welcomed with wide open arms.

Discover more

Business

Multimillion-dollar research institute to open this year

18 Mar 05:30 PM

Multicultural Festival returns to domain

22 Mar 10:05 PM

Rotorua knows which side its bread is buttered on.

It's a mentality that Tauranga has yet to fully get its head around.

Most of our tourists are friends and family from around the country rather than overseas visitors.

I think that's down to two things - we don't have much for them to do here, and we don't really act like we want them here either.

Rotorua has its geothermal wonderland - but it hasn't rested on its laurels. It has a myriad of other tourist activities covering nature, adventure, shopping, wildlife, dining, relaxation and sightseeing.

We've got beaches and Mauao. That's pretty much it.

Advertisement
Advertise with NZME.

Granted, we've got some nice restaurants and a few smaller tourist attractions, but nothing like what's on offer inland.

And many of us don't seem to want to change that either.

We're fine the way we are, thank you very much.

It's a sad attitude to have - we become better people when we are exposed to different cultures and experiences.

Plus it's a good money earner - more businesses, more jobs, more cash flow.

We're a big city now, let's start cashing in on that.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty TimesUpdated

Bid to reopen bar closed for months divides community

18 Jun 09:33 PM
Premium
Opinion

Opinion: How Crusaders and Chiefs unearthed great talent from other regions

18 Jun 06:01 PM
Bay of Plenty TimesUpdated

'Technology has come so far': Drones could be coming to farms and beaches near you

18 Jun 06:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Bid to reopen bar closed for months divides community

Bid to reopen bar closed for months divides community

18 Jun 09:33 PM

The aspiring new owners say they have 30 years' experience in hospitality.

Premium
Opinion: How Crusaders and Chiefs unearthed great talent from other regions

Opinion: How Crusaders and Chiefs unearthed great talent from other regions

18 Jun 06:01 PM
'Technology has come so far': Drones could be coming to farms and beaches near you

'Technology has come so far': Drones could be coming to farms and beaches near you

18 Jun 06:00 PM
Police warn gangs after major drug operation

Police warn gangs after major drug operation

18 Jun 06:04 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP