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Home / Bay of Plenty Times

Opinion: Lorde proves New Zealand musicians have what it takes to make their mark on the world

Kristin Macfarlane
By Kristin Macfarlane
Bay of Plenty Times·
22 Feb, 2018 11:34 PM2 mins to read

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Kiwi pop singer Lorde is continuing to make her mark on the world. Photo/File

Kiwi pop singer Lorde is continuing to make her mark on the world. Photo/File

So Kiwi pop star Lorde is continuing to prove New Zealand musicians can make their mark around the world.

Lorde has scooped a Brit Award for best international female solo artist, beating major stars Taylor Swift, Pink, Alicia Keys and Bjork.

You know, just casually picking up a Brit Award, no biggie.

Read more: Rosemary McLeod: Bad management decision put Lorde in an impossible situation

She wasn't there to collect her prize in person because she was in rehearsals for her Melodrama Tour but sent her apologies via a pre-shot video.

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I think this is amazing.

New Zealand is home to so many talented musicians - so many of whom do not get the attention they deserve for many reasons.

They may not have the right team backing them, be unsure how to get that break, or very likely don't have the flexibility to spend their time to perfect their career because they're working their day jobs to make ends meet.

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We all know them - amazing talents in any field who we believe should be sharing them with the world - but it's a market that's hard to break into in a way that can be feasible for everyday life.

You only have to head to your nearest bar or jam night to find quality singers and musicians showcasing their talents through gigs because it's what they love to do - if only they could do it fulltime.

I hope Lorde's continued success will have an impact on industry big wigs around the world and make them take more notice of the talents on offer in our perfect pocket of the world.

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