A person has died after a water incident at Pilot Bay in Mount Maunganui this afternoon.
A police spokeswoman said emergency services were called to the popular swimming spot at 2.25pm.
A person was found unconscious. Medical attention was administered but the person died.
The death has been referred to the coroner.
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Witnesses have told the Bay of Plenty Times an elderly man appeared to have a medical incident in the water. He was pulled out and given CPR but this was not successful.