Police are appealing for sightings or dashcam footage of the man in the area.
Anyone with information that could help police with inquiries can ring 105 and quote job number P049061590.
Information can also be passed on anonymously by contacting Crime Stoppers on
0800 555 111.
A staff member at nearby Opape Motor Camp said the incident was not related to the camp.
The fire service was also called to the scene. Fire and Emergency northern shift manager Colin Underdown said FENZ was assisting police with traffic management.
A St John spokeswoman said one ambulance was sent to the scene about 6.20am.
Meanwhile, one person has been seriously injured in a separate crash in Kutarere near Ōpōtiki this morning.
Emergency services were called to Kutarere Wharf Rd just after 9am.
A St John spokeswoman said two ambulances were sent and one person was taken to Whakatane Hospital with serious injuries.