NZME Bay of Plenty general manager Greg Murphy said the local shows were resonating with the Tauranga community.
"Tauranga is such a tight-knit community so it's no surprise that the local shows continue to have strong engagement," Murphy said.
He said Brian Kelly on Coast, the most listened to station, and Will Johnston on The Hits, the No 1 local day show, were both fantastic broadcasters and integral parts of the Bay of Plenty team.
"They're fantastic ambassadors for the region; they're always supporting local businesses and getting out in the community every chance they can."
NZME chief commercial officer Matt Headland said it was a fantastic result in Tauranga.
"The whole team have done an outstanding job in the region and the results speak for themselves," Headland said.
The Hits broadcaster Johnston was pleased to continue to host the most popular local day show.
Johnston believed the show's popularity had continued because of the music played on air and the engagement he had with the local community.
"We play a lot of music that is relatable for a lot of people. Like our 90s bus or 2000s countdown, we play as much music as possible," Johnston said.
Getting involved with all aspects of the community was something Johnston was proud of.
"Because we are a local station, I'm constantly out and about at events and interacting with listeners just like we have the Ōmokoroa Number 1 School's Ride On Lawnmower Raceday coming up later this year," he said.
"We're constantly connecting with the community in different ways."
