Fire crews have rushed to the top of Mauao only to find reported plumes of smoke to be clouds.
A Fire and Emergency NZ spokesman said two crews responded to a call-out that smoke had been spotted on the top of Mauao about 8pm yesterday.
The Mount Maunganui fire crews rushed to the Mount Maunganui Surf Club to borrow a four-wheel drive to dash up the summit, he said.
After investigating for about 15 minutes it was concluded that there was no fire, just clouds, he said.
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When asked if fire crews got annoyed about dud call-outs, he said they "didn't mind" as "people don't do it maliciously".
Only last week, crews had been kept up after receiving multiple call-outs to the moon, he said.
The orange glow that came off it had many people think there was a fire going on in front of it or nearby.
The informants would then sheepishly call back once they realised, he laughed.