Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Martine Rolls: Fifty Shades of curiosity

Bay of Plenty Times
4 Sep, 2012 10:57 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article


The most popular story on our website bayofplentytimes.co.nz so far this week is one by James Fuller that was published in the Bay of Plenty Times Weekend, on the global success of Fifty Shades of Grey.

The book has helped broaden people's minds, according to the owners of Tauranga's adult stores.

To speak of a bondage boom in the Bay might be a little exaggerated, but the city's adult shops have reported increased sales and higher inquiry numbers in the wake of Fifty Shade's blockbusting run.

Good for them!

I am nearly finished reading Fifty Shades Darker, the second book in the trilogy.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

And I have the third one lined up as I bought all three of them in a convenient GrabOne deal a few weeks back.

Now I'm halfway through, I do wonder why this trilogy of fluff has become such an enormous success.

It's not exceptionally well written, and it certainly isn't the naughtiest book I've ever read.

Advertisement
Advertise with NZME.

All of a sudden it was everywhere, and I also picked it up because I wanted to know what the fuss was about.

That directly answers my question.

It's such a huge success because of a clever marketing machine that created a hype that was fed by the media and boosted even more with social media.

Even though I don't think it is very good, I'm still glad that this book has taken the world by storm, not in the last place because it got people reading again.

For the readers, a bit of fantasy like this can be a welcome escape from the everyday drag, and it's certainly good for business.

The publishing industry, book stores, naughty shops, Audi, as well as hardware stores are no doubt reeling in the benefits.

I find it interesting that the first volume of Fifty Shades was released as an e-book.

It became a print-on-demand paperback in May 2011, and a bit of research on Google explains that this was an initiative from Writers' Coffee Shop based in Australia.

The other two books followed within six months.

The trilogy began to rapidly gather momentum on the internet through blogs and social media. Around the first few months of this year, the books were flying off the shelves of practically every book retailer in the Western world.

Advertisement
Advertise with NZME.

Well done to E.L. James.

Another thing I find quite curious, despite the fact that it's getting a bit stale now, is the Fifty Shades spin-off.



There's Fifty Shades of Green, a strange recycling initiative to stop landfills being overrun with sex toys launched by American actress and model Kathy Griffin.



Or Fifty Shades of Blue, a weird parody by Funny Or Die, with Selena Gomez and Nick Kroll.



Or have you heard of Fifty Shades of Fear?

Apparently the books have made women demand more from their men, and many men don't like that much.

Advertisement
Advertise with NZME.



To keep it local, Annah Stretton is organising a Fifty Shades of Style event at the Grey St store next week, where you can learn to dress for your inner-goddess.

Now that'd be interesting.

Anyway, I do wonder what else will come along, and if anything will pop up soon that will rival the success of Fifty Shades.

At least it's reassuring that digital technology gives every book a chance to shine.



Not raunchy per se, but quite remarkable and interesting for people who like to read is the local initiative oceanbooks.co.nz.

It's a website and e-store that was launched by a collective of local authors in March this year.

Advertisement
Advertise with NZME.

Oceanbooks aims to mainly reach the local market here in the Bay of Plenty, and brings together a whole bunch of talented local writers. They don't operate along traditional publishing lines, and don't accept book submissions from authors who are not part of the co-operative.

Via digital media, meaning using a computer, Kindle or another e-reader, iPad, tablet or smartphone, readers can purchase e-books or printed books.

The best thing is that Oceanbooks channels 75 per cent of the purchase price back to the writer.

I guess with all this happening now, there is still hope for people like me who would like to retire one day, hopefully early, hide away in a little cottage in the Coromandel with a vege garden and some farm animals, and take the time to write a book or three.

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Graeme Dingle leader steps back after 25 years, will still lead Project K

21 Jun 02:00 AM
Bay of Plenty Times

'Max capacity': Good news for growing school squeezing classes into library

20 Jun 09:00 PM
Bay of Plenty Times

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Graeme Dingle leader steps back after 25 years, will still lead Project K

Graeme Dingle leader steps back after 25 years, will still lead Project K

21 Jun 02:00 AM

He founded Kiwi Can in Ōpōtiki and Tauranga, reaching over 3700 youth weekly.

'Max capacity': Good news for growing school squeezing classes into library

'Max capacity': Good news for growing school squeezing classes into library

20 Jun 09:00 PM
Tauranga couple's 'amazing journey' to parenthood

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM
My father was a community hero - he also sexually abused me

My father was a community hero - he also sexually abused me

20 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP