Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Mark Lister: The most important question an investor should ask themselves

Bay of Plenty Times
29 Oct, 2021 08:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Mark Lister says what the most important question an investor should ask themselves is. Photo / Getty Images

Mark Lister says what the most important question an investor should ask themselves is. Photo / Getty Images

OPINION:

People often ask me if they should be putting their savings or spare money in the share market. My first response is always the same - "when might you need to call on those funds?"

There are many questions a financial adviser will ask to help establish what sort of investment mix is right for you, but I think that one is the most important.

There are few things that determine what's best for your money more than the time horizon you're thinking about investing it for.

It's always dangerous to be definitive, but if the answer is anything less than five years, I tend to believe you've got no business being invested in shares.

Advertisement
Advertise with NZME.

They're too volatile, and the risk that you might need to sell or take some money off the table during a rough period is just too high.

If you think you've seen (and successfully navigated) one of those periods because you were invested during the Covid-19 recession of 2020, think again.

That was a fairly "normal" bear market in terms of the 33.9 per cent decline, but it happened much more quickly than usual.

Advertisement
Advertise with NZME.

The sell-off was all over within five weeks and then a mere five months later the market had recouped all of those losses.

During the previous major decline, the share market peaked in October 2007 but it didn't bottom out until almost 18 months later in March 2009.

Discover more

Business

Mark Lister: Consumer Price Index and the cost of living

22 Oct 09:30 PM
Business

Mark Lister: The 1970s – great for music, rubbish for returns

16 Oct 08:01 PM
Business

Mark Lister: Why investors are smiling all the way to the bank

08 Oct 07:00 PM
Business

Unpicking Bonus Bonds: What really happened to my $15 over the last 40 years?

04 Oct 04:56 AM

It was a much bigger drop too, with the S&P 500 down 56.8 per cent over that period. After that, share prices didn't recover to their previous levels until 2013.

Those falls certainly don't happen every year, or even every decade, but they do happen and none of us can predict when.

Since 1960 the US market has fallen by more than 10 per cent 31 times. Eight of those times it's been down more than 20 per cent, and three of those times (1974, 2002 and 2009) more than 40 per cent.

The last thing you want is to need to sell at those times.

On the bright side, the market has a faultless track record of recouping any losses and moving on to bigger and better things.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. Photo / Supplied
Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. Photo / Supplied

Today, despite all of those ups and downs the US share market is very close to record highs, and the annual return since 1960 has been a very healthy 10.3 per cent. Inflation has been 3.7 per cent per annum over that period.

Advertisement
Advertise with NZME.

Investing in shares is an excellent way to generate an income, grow your capital and protect yourself from the scourge that is inflation.

However, it only works for long-term investors, and five years or less isn't the long-term.

If your savings are earmarked for a big-ticket item over a shorter timeframe, such as a house deposit or wedding, that's nowhere it belongs.

Money that you might need soon (and by soon, I mean in the next couple of years) should be in low-risk assets, like term deposits. But don't be fooled, you can still lose money there too, just not in the same way or to the same degree.

The best one-year term deposit rate I can find at the moment is still below 2 per cent, before tax.

With inflation running higher than that, your purchasing power is being eroded as we speak, which means you're getting poorer. You'll get back what you put in, but it won't go as far when you come to spend it.

Everyone is different, so we should all take responsibility for our finances and do what's right for us. In doing that, one of the most important things to get your head around is your investment time horizon.

If you're planning for the genuine long-term, shares are hard to beat as a wealth creator. However, if you might need that money sooner, maybe think twice before diving in.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. The information in this article is provided for information only, is intended to be general in nature, and does not take into account your financial situation, objectives, goals, or risk tolerance. Before making any investment decision Craigs Investment Partners recommends you contact an investment adviser.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Bay of Plenty Times

Bay of Plenty Times

Police warn gangs after major drug operation

18 Jun 06:04 AM
Bay of Plenty Times

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Bay of Plenty Times

Police deal blow to Greazy Dogs' meth production

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Police warn gangs after major drug operation

Police warn gangs after major drug operation

18 Jun 06:04 AM

Police arrested 20 Greazy Dogs members over alleged meth crimes in Bay of Plenty.

'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Police deal blow to Greazy Dogs' meth production

Police deal blow to Greazy Dogs' meth production

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

18 Jun 03:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP