"We don't want [people] coming round here getting booze and rolling around drunk, it's all old people who live round here and we don't need that," Mrs Davies said.
Mrs Baker had lived in the area for more than 30 years.
"We have a lot of older people living here and there's solo parents as well, we don't need people hanging around here and we don't want it," Mrs Baker said.
"They'll be coming in late down the alleyways up until perhaps 9 o'clock at night and we don't want it," Mrs Davies said.
Simran Signh, son of HB Enterprises director Jaspal Signh, thought the 11th Ave spot was a "good location for a liquor store" because it was close to a busy butchery.
Mr Signh feared HB Enterprises might not be granted a liquor licence as a result of the public objections.
"If people have objections, how can we get there then," Mr Signh said.
Tauranga Boys' College principal Robert Mangan did not foresee the issue having a significant impact on the school, as owners of other alcohol outlets in the area were responsible. The school is opposite Hillsdene Wines.
However, associate principal Ian Stuart said: "Within probably a kilometre you've already got outlets that, I would imagine, are meeting the needs already, so I'm not sure why another one would need to go there."
The principal at Tauranga Primary School, also located across the road from a bottle store, declined to comment.
The application was publicly notified on July 3 and July 10.
Tauranga City Council spokesman Marcel Currin said the application would go to a hearing due to objections.
There was no cap on the number of off-licences in either the Local Alcohol Policy or in a new policy that had been approved. Limits were decided on a case-by-case basis, Mr Currin said.
"This was looked at by both Western Bay of Plenty and Tauranga City Council when joint local alcohol policy was initiated. The provisional policy was adopted in 2013. There were some appeals to the proposed cap. Appeals were considered by the Alcohol Regulatory and Licensing Authority," Mr Currin said.
The Local Alcohol Policy restricts hours of operation for on and off licences and this policy must be referred to when determining conditions of on and off licences, he said.
In a list of criteria to be considered in the Sale and Supply of Alcohol Act, any conditions related to proximity to schools and residential housing are not listed.
Liquor Licencing and alcohol harm reduction co-ordinator Sergeant Nigel McGlone said while police did not make rulings on alcohol licence applications, they could make strong arguments for and against applicants - especially if the applicant or area was already known to police for alcohol-related incidents.
"We take a big steer from public objections but it's taken for granted for us that the more premises you have, by sheer logic the more harm you are going to have," he said.
"Then there's also the stuff that people don't see, the domestics and the physical and verbal abuse in families. So there are all these things. When you put it into an area, what sort of impact will that have?"
Each application was treated on a case-by-case basis, he said.
Hillsdene Wine manager Doug Bennett said a new off-license liquor store in the area would take a 'piece out of the pie' for the other outlets. "I just think it's ridiculous," said Mr Bennett.
