Te Puke's Bobby Dean was second with Ben Ruthe third.
Results:
King of the Mountain
Seniors 4.5km race
1 Daniel Jones18.49, 2 Bobby Dean 19.18, 3 Ben Ruthe 19.56
Juniors 3km race
1 Ben Mitchell 9.25, 2 Korban Eades 9.41, 3 Harry Lowe 9.49
EARLIER: An iconic highlight of the summer event programme at Mount Maunganui will see a large contingent of athletes take on Mauao's steep climb and the fierce heat this afternoon.
The 2014 Vitasport Mount Maunganui King and Queen of the Mount race is held every Boxing Day. There are two race courses, a shorter version for the under-12 and under-16 fields, and the full 4.5km distance from the beach opposite Mt Drury to the top of Mauao and back to the start.
Runners will compete for the Mellish and Prosser Cups plus prize vouchers, and the race is part of the Waikato Bay of Plenty Mountain Race Championships.
The main event starts at 2.30pm and is preceded at 2pm by the Prince and Princess races (under-12 and under-16).
Entries for all grades can be made from 11am today opposite Mt Drury.