The best kites in the country will be flown by association members.
Matariki is the Māori name for the cluster of stars also known as the Pleiades which rise in mid-winter and for some, heralds the start of a new year.
Kites are associated with Matariki as early Māori used to make and fly kites for fun or to send messages to gods, believing they connected heaven and earth.
Tauranga's kite day may include Disney and cartoon characters such as Spongebob, an octopus and other sea animals, personalities, a Covid kite and more. Food stalls will be there.
John will be flying his outstanding amethyst kite, adeptly named due to its shape and colour.
''I bought it because it was quite spectacular and when we flew it, it's a gentle kite ... it just floats straight up into the air. That's what all kites should do.''
Assembling the three metre high, 2.5 metre wide kite is the hardest part, he says. It's a two-man job.
So what is it about kites that John loves?
''It's the isolation. In other words, you can't do anything else while you are flying a kite. You're out in nature and open spaces ... plus, it brings the kid out in you.''
What: Matariki Kite Day
Where: Fergusson Park, Matua, Tauranga
When: June 19, 12-4pm