The project isn't a fundraiser as such, she says. Its focus is on awareness. "That's the most important thing - for people to be aware that there's domestic violence out there ... coming up with a clever idea to make an unpalatable subject [get] in people's faces.
"It's like a Trojan horse - getting this really powerful, emotional thing onto the radar of people who might not necessarily have been aware of it. But then they have to take responsibility for it, because it's our society," Simone says.
She hopes that Grim Tales will help us, as a society, address the issue. "We're in the 21st century.
That's why we wanted these [Brothers Grimm-style] stories, they're like stories from the 18th or 19th century. You know, the grim tales are happening today. We should have evolved by now."
Simone says her biggest personal lesson throughout the project has been how domestic violence spans all parts of society.
"It's not who you expect are the story-tellers. There's all these other people that you think 'my gosh, this person has had this horrible imprint on their life', but then they're not defined by it any longer," she says. "You realise that people have got these skeletons in their closet."
Simone says that by purchasing the book, people can be part of the solution. Pre-orders can be made at grimtales.co.nz, with books likely to arrive in mid-April.