Ella Drake. Photo supplied.
Name: Ella Drake
Job title: Founder and managing director
Company: Monarc Jewellery
What does your job involve?
My job requires a 360-degree approach to business, and working across international time zones. I am directing creative, strategic and financial aspects of my brand and Monarc's commercial portfolio. On a day-to-day level, I work
on bespoke projects alongside some of Monarc's goldsmiths, I review marketing and press plans, and I meet with new or existing clients. So much international retail is now online, and many customers don't feel the need to visit Monarc's studio unless buying a custom made piece, which means I communicate a lot with customers over the phone, email and live chat.
Why did you get into this profession?
After studying graphic design and advertising for a couple of years I wanted to pursue something more niche. I knew modelling wasn't something I craved to do forever. Jewellery design presented itself to be something more heartfelt and surrounded by sentimental notions. Studying at GIA was a practical choice for me; I was already situated in Italy as a model and with the super-fast trains that run from Milan to Florence, it meant I could easily get to my GIA classes.
What do you like about your job the most?
Meeting clients and getting to know their individual style and passions. It's without a doubt the most real and rewarding part of my job.
What's the most challenging aspect of your role?
Managing a growing company isn't always challenge-free. The most difficult part of being a designer and owning a business is striking that balance between creativity and management. When I conceptualise a new collection or piece it's a case of running wild with the right side of my brain, but allowing the analytical left side of my brain to butt in with more practical and logistical reasoning.
What's your proudest work moment?
Bloomberg (UK) called me out of the blue yesterday for a phone interview, which made me stop and think about how unique Monarc's above ground diamond offering is in the current global jewellery market. I'm really proud of Monarc's steadfast commitment to sustainability. It feels so good to take the moral high ground - to create ethical and environmentally friendly jewellery.
What training have you had to prepare for your role?
I studied graphic design and advertising at AUT and GIA, Florence campus - the study of gemstones and diamonds, CAD/CAM (software used for making patterns and forms) and manufacturing processes. I managed the European portfolio for an international jewellery production house - this has armed me with priceless experience that I call upon most days.
What's the best piece of career advice you've received?
Turn up! Kindness doesn't cost a thing.
What's the most important thing your current role has taught you?
To work collectively, pool resources and talent to build a stronger team.
Would you recommend your career to other women? I would recommend studying the foundations of jewellery first - study the materials and elements used to build jewellery in addition to designing it.
- Girlboss stories also appear on NZME's career hub, www.yudu.co.nz, where you will find more career inspiration.