One of the Bay of Plenty's leading women says culture and inclusivity are important in creating a positive environment in women's sport.
Ahead of a Bay of Plenty Sport forum to talk about how to support women and girls in sport, on June 23, Bay of Plenty Rugby Union women's development officer Kendra Reynolds says there is a lot of work going on behind the athletes.
"It is about really focusing on the culture of the environment you are creating, whether it is a team, or a team managing or coaching a triathlete. The culture is so important and so is inclusivity and removing that tall poppy syndrome."
Having role models is something Reynolds, also a Bay of Plenty Volcanix player, says plays a major role for young female athletes.
"It is incredibly important. When young boys saw the All Blacks on TV that is why they wanted to be, now we have girls who want to be a Portia Woodman.
