Ms Graham said they had more than 100 people come and help clean Mauao, Main Beach and Leisure Island last year.
Rubbish, especially rotten bait, was a particular problem for Mauao because it attracted pests which they were trying to get rid of.
"It's a great opportunity to get your family out there, do something awesome for our environment, show Mauao some love, then have a picnic on the beach and a swim afterwards."
Ms Graham said they also separated out all the recycling last year and took what they could to the transfer station.
A cleanup of Mauao will take place on February 12, from 9.30am. PHOTO/FILE
For more information head to the Love Mauao Valentine's Rubbish Clean-Up Facebook page or be down on the lawn outside Mount Maunganui Surf Club from 9.30am on Sunday, February 12.