Player recruitment nets are being cast far and wide, with Cook confident the 2015 squad will be capable of winning promotion.
"The aim is to win the Premier League and Chatham Cup in the next few years following the path of the redoubtable Mount Maunganui AFC, a tribute to the former all conquering National League club which rose through the ranks in record time during the '80s," he said.
The footballing character is in his element with a team on the rise and a chip on his shoulder.
He is on record as saying he is not on a mission to topple Tauranga City United, but it sure sounds like it.
"Everything AFC Fury achieves is a tribute to the former Mount Maunganui AFC which was wrongly wound up and the facilities it developed handed to Tauranga City United by Tauranga City Council free of charge.
"Fury will wear Mt Maunganui colours and will go on to win the Northern Regional Football League Premier Division.
"Tauranga City United is of no concern to Fury but Fury appear to be of concern to United who are scared that Fury will overtake [them] in same way Mt Maunganui did in the 1980s."