The first cruise ship of the season arrived at Port of Tauranga today.
The Diamond Princess berthed at the Port of Tauranga this morning and will be followed by the Sun Princess next week.
Both ships are regulars to the Bay.
Tourism Bay of Plenty head of marketing Kristin Dunne said Tauranga was still the second most visited port in New Zealand, after Auckland, and had very high visitor satisfaction levels.
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"It is also the port that sells the most tours in New Zealand so from a cruise line company point of view we are a good choice of port as we are popular, give passengers a good experience - that they rate highly in post visit surveys - and also offer good tour options for passengers to choose from."