Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Festive market future in doubt

By Kiri Gillespie
Bay of Plenty Times·
22 Jul, 2012 09:54 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

It was a Christmas wonderland complete with snow, carols and gingerbread men.

But the weekend's Tauranga Mid-winter Christmas Market failed to break even and there is doubt it will be held next year.

Organisers behind the event, held at Tauranga's Historic Village on Saturday, said feedback had been positive but financially the event did not meet expectations.

Gabrielle Williams, who organised the market with Paulina Schumacher and Maree Knudsen-Cook, said they had not yet calculated final attendance numbers, but the event had run at a loss.

"We did not break even this year. That's because the numbers were down a bit on last year. I think that's the rain. People don't want to come out as much," Ms Williams said. "You can't control the weather."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This year's 48 stalls were double the number last year. Fake snow, carollers and Christmas lights helped to add to the atmosphere with live entertainment and competitions.

"We are hoping to do go back to the drawing board a bit so we can bring it back but if we keep turning up a loss, we personally can't do this. We can't keep recording losses each year.

"It all depends on the public and if they come."

Advertisement
Advertise with NZME.

Ms Williams said despite the financial disappointment the market was well received.

"So far it's all been positive thank goodness," Ms Williams said. "People said it was a lot more organised this year and it went more smoothly. So far, honestly, I haven't heard any negative feedback."

Ms Williams said the event was more family focussed this year, and offered children meet-and-greets with popular Christmas characters such as Frosty the Snowman and The Grinch.

Children were also able to decorate their own gingerbread men and to call Santa on a hotline to request specific presents.

Mulled cider was on offer for adults, along with gift and food stalls.

"I was just awesome to see the community come down and enjoy it. It was an awesome atmosphere," Ms Williams said.

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Donations save school from brink of closure

13 Jul 12:01 AM
Bay of Plenty Times

'Palpable grief': Motorcyclist who killed two people had 11 previous driving convictions

12 Jul 11:00 PM
Bay of Plenty Times

Second venomous sea snake washes ashore in Coromandel

12 Jul 06:00 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Donations save school from brink of closure

Donations save school from brink of closure

13 Jul 12:01 AM

Matahui School will stay open into 2025 and beyond.

'Palpable grief': Motorcyclist who killed two people had 11 previous driving convictions

'Palpable grief': Motorcyclist who killed two people had 11 previous driving convictions

12 Jul 11:00 PM
Second venomous sea snake washes ashore in Coromandel

Second venomous sea snake washes ashore in Coromandel

12 Jul 06:00 AM
'My moment': NZ-born boxer becomes first Māori to be crowned undisputed world champ

'My moment': NZ-born boxer becomes first Māori to be crowned undisputed world champ

12 Jul 03:58 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP