"This year is going to top previous years," Reid said, with the richness of the cultural content adding the extra speckles of vibrancy.
This would include live Bharata-natyam (Indian classical dance), Bollywood and Martial Arts performances on stage.
Reid said the Tauranga City Council's enthusiam in the event and extra funding meant they could expand it from previous years.
The colours, made from corn-starch, washes out and is harmless to skin and grass. It would be available to buy in a single packet, or pack of five.
What you need to know
Place: Coronation Park, Mount Maunganui
Time: 12pm - 4pm
Food and Eftpos available