Cycle Action Tauranga secretary Phil Browne says the highway is busy and many cyclists avoid it but some use it regularly and it's a route many touring cyclists use.
A photograph of the man's bicycle was a sobering sight indeed but let's not get carried away with the blame game this time. Let's instead take time to reflect on the need for both motorists and cyclists to always be on alert and take extra care when sharing our region's roads.
This latest accident should also prompt those in charge of our roads to take stock and review areas where they could be made safer so that those on two wheels do not have to encroach on the roadway at any time.
Many roads need a lot of work before this is the case in our so-called cycle-friendly region.
The new cycle path being constructed between Waipa and Tumunui on the outskirts of Rotorua is a good example of how this can be achieved.
Neither cyclists nor motorists are going away. The roads must cater for both.
